Brand Overview
Hotel Identity
- Name: Louis Park Hotel
- Location: Three blocks from Bourbon Street, steps from Armstrong Park, New Orleans, LA
- Tagline: History Wrapped in Rhythm. Privacy with Soul.
Brand Summary
Louis Park Hotel is a bold, intimate compound designed for immersive group stays in the heart of New Orleans. Tucked just outside the French Quarter, it blends historical soul with modern comfort. The property features Creole cottages, private courtyards, and curated local experiences, making it the city's best-kept secret for reunions, weddings, and retreats.
Color Palette
Primary Brand Colors
French Quarter Dusk
#2A4951
Pantone 5467 C
A deep, moody blue-green inspired by twilight over wrought iron balconies.
Creole Fog
#8AA49C
Pantone 5585 C
A soft, weathered sage reminiscent of morning mist and vintage shutters.
Brass Note
#EFBD88
Pantone 7506 C
A warm, celebratory gold that echoes the gleam of a trumpet in candlelight.
Secondary Colors
White
#FFFFFF
Off-White
#F8F5F0
Charcoal
#333333
Usage Guidelines
- French Quarter Dusk should be used for primary backgrounds and major design elements
- Creole Fog works well for secondary elements and accents
- Brass Note should be used sparingly as an accent color for highlights and calls-to-action
- Maintain sufficient contrast between text and background colors for readability
Typography
Primary Font: Hardwood LP
LOUIS PARK
Display text, 48px+
HISTORY WRAPPED IN RHYTHM
Headings, 24-40px
Used for: Logo, headlines, display text, signage
Note: Hardwood LP should be used in all caps for brand consistency
Accent Fonts
Playfair Display
Elegant headers with character
Used for: Elegant headers, quotes, featured text
Open Sans
Clean, readable body text for digital platforms and printed materials.
Used for: Body text, UI elements, digital content
Typography Hierarchy
PRIMARY HEADING
Hardwood LP, 48px, all caps
SECTION HEADING
Hardwood LP, 30px, all caps
Subheading with Elegance
Playfair Display, 24px
Content Heading
Open Sans, 20px, medium
Body text should be clean and readable. Louis Park Hotel offers a unique blend of historical charm and modern comfort, creating an unforgettable experience for guests seeking an authentic New Orleans stay.
Open Sans, 16px, regular
Small text for legal information, captions, and secondary content that doesn't require emphasis.
Open Sans, 14px, regular
Logo Usage
Primary Logo
The primary logo features the Louis Park Hotel wordmark with the trumpet icon, displayed on the French Quarter Dusk background.
Logo Variations
LOUIS PARK
Wordmark Only
LOUIS PARK
Light on Dark
LOUIS PARK
Gold on Dark
Logo Guidelines
Do's
- Maintain clear space around the logo equal to the height of the "L"
- Use approved color variations
- Scale the logo proportionally
- Use the logo on approved background colors
Don'ts
- Don't stretch or distort the logo
- Don't change the logo colors outside of approved variations
- Don't place the logo on busy backgrounds that reduce legibility
- Don't add effects like shadows or glows to the logo
UI Components
Buttons
Primary buttons use French Quarter Dusk (#2A4951) for main actions.
Secondary buttons use an outline style for less prominent actions.
Accent buttons use Brass Note (#EFBD88) for special emphasis.
Button States
Cards
Experience the rhythm of New Orleans in our spacious Jazz Suite with private courtyard access.
$299/night
Book a 3-night stay and receive a complimentary jazz brunch for two at our courtyard restaurant.
Form Elements
Book Your Room
Brand Voice & Messaging
Voice & Tone
Core Tone
Bold, modern, playful.
Style Notes
Inspired by Virgin Hotels' irreverence and the rhythm of Treme—but never cliché. Say less with more punch. Inject movement into the copy. Use rhythm, repetition, and unexpected turns of phrase.
Avoid
Overused jazz lingo, heavy nostalgia, or overly formal language.
Think
If Miles Davis wrote copy after a Negroni in a modern suite.
Key Messaging Pillars
1. Luxury in Rhythm
Boutique amenities with a beat. Louis Park moves to its own tempo—where authentic Creole architecture meets high-thread-count linens.
2. Privacy, Amplified
Behind our gates? It's all yours. Whether you're hosting a wedding crew, company offsite, or a reunion with too many stories to tell, our 54-guest compound is made for groups that want to gather without the crowd.
3. Steps from the Quarter
You're three blocks from Bourbon Street—close enough to join the party, far enough to sleep through it. Our location is your gateway to New Orleans without the chaos.
Copywriting Examples
Website Headlines
HISTORY WRAPPED IN RHYTHM.
Homepage hero headline
THREE BLOCKS FROM BOURBON. WHOLE WORLDS AWAY FROM BASIC.
Location section headline
PRIVATE COURTYARD. PUBLIC ENVY.
Amenities section headline
Social Media Copy
"This isn't your cousin's Airbnb. This is Louis Park Hotel. Where history meets luxury, and privacy comes standard. #LouisParkHotel #StayInRhythm"
Instagram post
"Mardi Gras basecamp: secured. Your sanity: preserved. Book your group stay now before the parade passes by. #NOLAGroups"
Twitter/X post
"When the Quarter gets too loud, we're just three blocks away. The perfect distance for both revelry and rest. #StepsFromTheQuarter"
Facebook post
Photography & Video Guidelines
Photography Style
Key Photography Elements
- Golden hour exteriors that capture the warm glow on historic architecture
- Jazz-tinged lifestyle shots (subtle, not literal)
- Candid moments in the courtyard, drinks in hand
- Color palette driven by brand colors (moody greens, soft golds, neutral backgrounds)
- Authentic New Orleans moments that avoid tourist clichés
- Focus on architectural details that tell the story of the property
Architectural Details
Historic elements, wrought iron, weathered textures
Courtyard Moments
Intimate gatherings, string lights, lush greenery
Culinary Close-ups
Craft cocktails, local cuisine, table settings
Evening Ambiance
Moody lighting, jazz performances, intimate spaces
Video Style
Video Production Guidelines
- Slow pan sequences that reveal architectural details
- Ambient sounds of the courtyard, street musicians
- Voiceovers that sound like poetry, not marketing
- Quick cuts for social media content
- Cinematic color grading that enhances the brand palette
- Authentic moments between guests, not staged interactions
Social Media Content
Room tour Reels
Cocktail making
Live jazz clips
Guest stories
NOLA culture
Behind scenes
Posting Frequency: Every other day
Hashtags: #LouisParkHotel #StayInRhythm #NOLAGroups #StepsFromTheQuarter
Target Audiences & Partnerships
Target Audiences
- Event Planners: Especially those booking weddings, corporate retreats, or reunions.
- Affluent Groups: Travelers looking for exclusive stays with high design and cultural depth.
- Culture Seekers: Guests drawn to authentic experiences with historical context and style.
- Repeat NOLA Visitors: Travelers seeking something beyond the standard French Quarter hotel.
Preferred Collaborations
- Jazz trios and brass bands for private performances
- Local chefs for private dinners and culinary experiences
- History guides & culture historians for custom tours
- Second line parade leaders for special events
- Local artists for in-room artwork and live demonstrations
- Craft cocktail specialists for bespoke bar experiences